I’m super happy to announce that I’m speaking at CreativePro Week early June. Well, virtually at least since this year CreativePro Week has become an online event due to the quarantine. And because of these changed circumstances you’ll be able to follow all of my sessions online and rewatch the recordings later (which might be very valuable to some). Of course this is not the same as being able to say hi to myself and other speakers in person. But at least no one will have to miss out on great content this year. Here’s a quick rundown of my sessions.

InDesign+Photoshop+Illustrator

Tuesday, June 2, 10:30 am – 11:30 am Central

It’s the ultimate Adobe power-trio: InDesign, Photoshop, and Illustrator! But you’ll never be efficient with any one of them if you don’t understand how they work with the others!

Topics include:

• Why layers are such a big deal
• How to properly set up Photoshop and Illustrator files for InDesign
• Choosing between layers and artboards
• CC Libraries: the secret back door conduit
• Best practices for managing vectors and pixels
• And much more!

Managing Your Assets with Libraries

Tuesday, June 2, 3:45 pm – 4:30 pm Central

Working smarter-not-harder is possible when you leverage features in InDesign like native libraries and Creative Cloud libraries. Both offer a way to save, organize, and share your brand assets. In this session, you’ll explore the differences between InDesign native libraries and Creative Cloud libraries, and see how you can significantly speed up your daily workflow and help you push through global updates over multiple programs and projects.

Topics will include:

• The difference between InDesign libraries and Creative Cloud libraries
• How to create and manage Creative Cloud libraries
• How to store your assets in online folders
• How to use the web portal to manage your assets
• How to share your libraries and collaborate with others
• Best practices when re-using assets in multiple Adobe applications

XD for presentations

Thursday, June 4, 3:30 pm – 4:30 pm Central

Adobe XD is changing the way many think about designing and prototyping for the web and mobile applications, but it’s also found an unexpected use case. With its blazing fast performance and intuitive features like Auto-Animate, more and more users are starting to craft their presentations completely using XD. In this session, Bart will share their tips and tricks for how to get the most out of Adobe XD for presentations, how to build incredible animations to tell your story (without having to use a complicated timeline interface), how to collaborate with others to build your presentation, and how to share and present your final masterpiece.

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My top reasons for attending CreativePro Week

The people

First of all, it’s actually my first time speaking at CreativePro Week. I know I know, I’ve spoken at PePcon and the InDesign Conference before. But this is CreativePro Week, the all-in-one-super-awesome-graphic-design-conference, with a pickle on top. So this means I’ll get to talk to not only print designers but also photographers, illustrators and many other talented people. And then of course there are the speakers. I have to say it’s quite an impressive line up (for the record, not because I’ll be there myself ;-P). Mark Heaps, Julieanne Kost, Nigel French, Von Glitschka, Russel Brown … the list goes on and on. To me it’ll be a time of seeing old friends and hopefully making new ones.

The content

Because of this wide range of speakers and topics through out the week, there’s bound to be a few very juicy tips and tricks. And though I live and breath “Adobe” everyday I’d never go around claiming I know everything. I always like to compare this to cooking. It’s not because someone is a great chef that he can’t experience good food or learn a few new dishes using the same ingredients. So I hope I’ll have some extra time to attend a few sessions myself. And if I don’t learn any new tricks, I can always end up learning interesting presentation techniques (btw, did you know during CPro there’s the “Click” conference as well? Be sure to attend that if you want to beef up your own presentation skills).

I’ll be able to disclose more about my exact sessions pretty soon, so stay tuned!

The location

I’ve visited the U.S. many times now, on an average of 2 times a year. But I’ve never been New Orleans before and it looks so exciting and different. So I’m very much looking forward to just being a tourist. You know, try the food, stroll around, buy things I don’t need. And best of all, the conference is located downtown.

So as you can see it’s more than worth jumping on a plane and visiting New Orleans next June. And if you do, be sure to say hi when you see me. You can’t miss me, I’ll be the tall guy ;-).

More info here.

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I started out my career as a graphic designer, getting my hands dirty on every design product Adobe could come up with. But after a few years I learned that I had an even bigger love for teaching Adobe products to designers in a classroom environment and speaking at conferences. So that’s what I did for the next 8 years, through out Europe, the US and Australia, before I joined Adobe in 2015.

Last year, I was a guest speaker at Adobe MAX 2016 in San Diego. And I was thrilled to learn that my suggestion to organise an Adobe InDesign session for advanced users was approved. Not only was I excited to put on my (classroom) trainer shoes again, I got to host a hands-on lab session for 100 people at a time. And the best thing of it all was that I got to do that 3 times in total during the MAX conference.

Why I came up with my session

During my years of learning Adobe software and visiting conferences and fairs, I found that my biggest gripe was that I almost never found people or speakers with real top level knowledge. So during events I’d come up with my list of questions that I wanted to ask the speaker or trainer at the end of their session (yeah, I was THAT guy), but was disappointed to learn that it was hard to get definitive answers from them. Plus, many of the “advanced” sessions I did were also usually too basic, probably to try and get more attendees by making them more accessible. So for Adobe MAX, I wanted to give the attendees a session they could really benefit from, with techniques they could use almost every day based on my own experience as a designer and trainer. But also fast-paced, using advanced functionality that would inspire InDesign veterans to do more with the product. So I came up with projects and scenarios for the automation of common print projects like catalogs, business cards and brochures using style automation, shortcuts and regular expressions. And I named my lab session the InDesign CC Deep Dive.

The women of Walt Disney’s Animation

At the end of one of my Deep Dive sessions a lady approached me, enquiring if she could ask me a few extra questions. Her name was Tamara Khalaf and she’s the Head of Design for Walt Disney Animation Studios in Los Angeles. Her questions were related to a large project she was working on and I could tell this project had a very high priority. Tamara was working on a huge 400 page book called “Ink & Paint – The women of Walt Disney’s Animation” by Mindy Johnson. A book that talks about the history and contribution of women in Disney’s studio, and how they painstakingly brought pencil drawings to vibrant, dimensional life. Sensing the importance of her project, I suggested Tamara to meet up with her a few hours later at the conference Community Pavilion, where we could sit down to further discuss her project. Of course Tamara came well prepared and brought the entire project with her on a USB drive. I spent the next hour combing through her InDesign document, trying to understand how it was structured, styled, how text input was managed and what Tamara’s main questions were. And just like Tamara suspected, despite having a well structured document, she was losing way too much time on individual text frames, call out boxes, spacing, captions, headers and other design elements. Luckily for her I was able to teach her a few tricks and techniques that allowed her to automate most of these aspects so she could spend more time on the rest of the layout. In the end, I gave her as much information as I could during the limited time we had and she was visibly happy with the things she had learned. She saved her work and packed up the notes she so vigorously took during that hour and went on her way. A few months later I received a thank you message via LinkedIn from Tamara, saying she finally finished the book and that it was ready for print. She even wanted to send me a printed copy but in the end the 2.8kg book was proven too expensive to ship to Belgium.

InDesign CC Deep Dive – 2017

Fast forward to today. Recently, I was asked back to Adobe MAX 2017 in Las Vegas to teach the same InDesign Deep Dive session. My 2016 session had apparently awarded me a “MAX Master” title and I received further kudos for being the top overall speaker.

Adobe InDesign CC 2017 Deep Dive

And to my surprise, I had received another message from Tamara saying she was again attending Adobe MAX and that she brought a printed copy for me to take home. And before I knew it, I was kicking off my lab session and noticed her sitting behind one of the lab computers again. Following along, taking notes, and learning as much as she can from the updated course exercises. After my session had ended she came up to the stage to say hi again and explained how she finished the project during the months following our initial acquaintance. And in her hands she was holding a massive book. “Here”, she said. “We finally printed it, and I brought you a copy, as promised”.

And before I knew it we were going through this amazing book. And not only was it beautifully and professionally designed, it also had so many stories about how all the classic Disney characters came to life. Inside the book I also found a hand written thank you note from Tamara, which I still keep at my desk at home, next to the book. A wonderful souvenir.

Last thoughts

I attend many events and conferences through out the year. And it’s hard to keep track of the many times when I’m showing off Adobe tricks during a live presentation or somewhere on the web. Tricks that matter and really influence the way designers work. And because of that it’s sometimes easy to forget that, as a presenter, we really have to keep that close relationship with the end user. Whether they’re working as freelancers, working for a small agency, or for a worldwide enterprise, designers are the same, everywhere. And the size of their contract or employer has nothing to do with the fact that every designer wants to learn techniques they can actually use and apply in their daily projects. And sitting down for a little while to actually talk about their work and suggest how they can make it better can go a long way. So never underestimate the power of a conference because it can change lives.

If you’re interested in purchasing the book, it’s available via Amazon.com

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MakingDesign

Personally I wasn’t really familiar with this conference, though the 2015 edition seems to be their 11th event which is pretty amazing. It’s only thanks to my friend Erica Gamet that I got in touch with the organisation and from there one thing led to another.

The conference is aimed at Adobe users of design tools like Photoshop, Illustrator, InDesign, Muse , etc. and is hosted by an organisation called IGM. IGM is a company that offers professional Adobe and graphic design training in a classroom environment.

My sessions

Here’s a description of the 2 sessions I’ll be presenting in English.

Illustrator Creativity Blast

Many of Illustrator’s features are often overlooked by designers. And most users do anything other than drawing shapes and applying colours. It’s time to introduce the real Illustrator to designers and show off a series of tools and options that make Illustrator the great program it is today. Creative brushes, patterns, swatches and other appearance options will be demonstrated for your amusement and to sparkle your creativity.

Building interactive folio’s with Adobe DPS

Learn how to build rich interactive documents using Adobe’s built in digital publishing panels. You’ll discover how to build interactive slideshows, image sequences, buttons and embed custom HTML. We’ll also discuss how you can share your publications with others like colleagues or clients.

Information

All information: http://www.makingdesign.no/
9.-10. juni 2015

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The big one

As I made clear from my previous blog post about the conference last year, PePcon is something to look forward to. I’m into print and digital publishing workflows, design products and other Adobe solutions. But time and budget restrictions (that thing we all have) only allows me to attend a certain number of conferences a year. Especially when they’re overseas, like in the U.S. This means I need to plan my schedule and budget every year to make sure I spend these two resources as best as I can. And PePcon has been on the top of the list ever since I attended the very first time in San Francisco in 2012.

Other conferences I’m looking forward to this year are the InDesign Conference and Adobe MAX, though I can’t confirm yet if I’ll be able to make it to those. As I explained in a previous blog post, my objectives for visiting conferences are:

1. Sessions: my primary focus is of course learning and attending sessions. So I need to be sure that I’ll pick up tips, new programs, or a new (or updated) sense of direction.
2. Organisation: because I’m personally involved with organising small events in Belgium I think attending sessions overseas gives me a great learning platform because I get to be an attendee myself. So the personal experience I get as an attendee helps me to get things organised for my own sessions and events. The things I pick up could be about how I enrolled, how communication is done, their social media policy, surveys, catering, support, etc.
3. Speakers and keynotes: because I regularly spend time in a classroom environment or on stage as a speaker I constantly pick up tips on improving my own presentations, my slides, technical setup and even get to observe how people improvise, answer questions, introduce themselves or (try to) be funny.
4. Networking: the previous bullets in this list are pretty straightforward and most people just go with the flow. But networking is different and I do believe that the word “work” in “networking” is a true fact. And it sometimes takes some courage to let yourself be heard during a session or just step up to someone out of the blue. But I’ve learned that growing your network and socialising with specialists, Adobe staff and like-minded people is key to growing your own business and staying at the top of your game.

… and PePcon ticks all the boxes!

Me and co-presenter Erica Gamet during a GREP presentation at PePcon ’14 in Chicago. Photo courtesy of PePcon.com

My PePcon 2015

This year I’ll be presenting the “DPS Fundamentals: Building Folios for Digital Publications” session, just like I did in Austin in 2013. This is a half day session that focuses on Adobe’s Digital Publishing Suite solution, and will take place on 1st June. This is one of the so called pre-conference sessions where you get to learn more about a specific topic, and will have the chance to meet other people that share your interest.

Photo courtesy of Padi.com

During this session I’ll explain all the ins and outs about building digital publications using the DPS solution. This means we’ll focus on the Adobe DPS workflow and creation of interactive documents using Adobe InDesign and other CC programs to further enrich your documents. A few of the bullet points I’ll be discussing are:

• Getting started
• Building your first folio
• Converting a print documenten to digital publication
• Design tips
• How to set up a DPS workflow with your client
• Things to be careful for
• Previewing content
• Integrating audio, video, and animation into your layouts
• Engaging the reader with interactivity such as buttons, multi-state objects, and scrollable frames
• Dealing with Apple
• …

If you’re interested in this session, be sure to book a seat while they’re still available! All information, registration and full conference schedule is available on the official PePcon website.

Hope to see you all there, and never hesitate to come and say hi during the conference!

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What is PUBKON?

If you’re familiar with PePcon in the US you’ll probably already know what type of conference this is. It’s basically a 3 day conference, split up into 1 day of hands-on workshops and 2 days of sessions. These 45-min sessions cover a whole range of different publishing related topics like

• InDesign tips an techniques
• Digital publishing solutions like Adobe DPS
• Combining InDesign with HTML and CSS
• eBooks and other ePub related technologies
• Web publishing
• …

Photo courtesy of PUBKON.

My (English) sessions during PUBKON 2015

1. Making sense of the digital publishing landscape

There’s no denying it, publishing is going digital. But what does this mean, and what solution would best suit your business? What’s the difference between an ePub, interactive PDF, App Store app or online reader? It doesn’t matter if you’re completely new to digital publishing or just got started with it. You can get all your questions answered while we give you an overview of the digital publishing landscape. Possibilities, ideas, pricing, features, this session covers all the essentials.

2. Making long documents work for you

Do you sometimes need to make documents that are 50 pages or longer in InDesign? Then stop what you’re doing and attend this session to learn more about the awesome InDesign features for long documents. Learn about custom numbering systems, building a table of contents, managing multiple files, cross references and so much more. You’ll discover just how rich Adobe InDesign is and how well you can manage long documents.

Photo courtesy of PUBKON.

So it looks like I’ll have to brush up on my German (which will be a disaster after about 15 years) and look forward to spending a few days in Cologne.

PUBKON 2015 website

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I just got back from my first Adobe MAX 2014 in Los Angeles and have to say I was impressed with the event organisation. Long time ago I attended the only 2 MAX editions that were organised in Europe. These were in Barcelona 2007 and Milan 2008. But the original MAX in L.A. is a whole different ball game. The scale of the event was a lot larger and felt better organised and more professional. Just like the previous years Adobe chose the L.A. Convention Center as their primary location for all the networking, sessions and hands-on labs. While the main keynotes and “Sneaks” were held in the Nokia Theatre across the street. And these facilities were easily able to hold the nearly 5.000 attendees while keeping them happy and entertained. Here’s my Adobe MAX 2014 report.

My MAX

The main MAX event took place on monday to wednesday, 6-8 October, but was preceded with 2 days of pre-conference sessions on saturday and sunday. These sessions allowed you to deep-dive into specific topics like Adobe Photoshop techniques (with mad professor and Photoshop expert Russel Brown), Adobe DPS and other hands-on labs for a full day. These labs came fully equipped with Mac or PC computers and provided iPads if applicable, and this for rooms to up to 70 attendees at a time. Of course you can’t just expect every attendee to have the same pace when clicking or following instructions so Technical Assistants (TA’s) were used to support any attendee that might get into trouble or got left behind during an exercise. For my first MAX I was lucky enough to have been invited as a TA to support 5 of the Adobe DPS sessions. And because of this organisation, some of the sessions felt like a well oiled machine.

Equipment was provided, printed handouts distributed and extra information was passed on by sharing URLs or a DropBox folder. I got there on friday night after a long 25hr trip (yes there were flight delays involved) and started my “shift” on the sunday pre-conference session.

Keynotes

After having picked up my attendee badge on monday it was time for the main Adobe MAX event to start . The main keynotes were held in the Nokia Theatre, about a 5min walk from the L.A. Conference Center and after about a 10min queue in the hot Californian sun (that was a seriously hot day) I was able to claim a nice seat with a view onto the main stage. After the spectacular MAX introduction video it was time for Shantayu Narayen (Adobe’s CEO) to jump on stage and talk about Adobe’s focus for the coming year.

Apart from the very cool new features for our favourite Creative Cloud products it seems that the main Adobe message had to do with tablets and mobile devices.

“Mobile devices are no longer used for just consuming content, but also for creating content.”

And a few demos on the mobile interface of Adobe Illustrator on the Microsoft Surface Tablet 3 did convince me that this device can be used as a tool for designers. And who was better to explain this than Microsoft’s CEO himself, Satya Nadella. Adobe and Microsoft also announced an upcoming partnership and work together on upcoming technology. I’ve always been a Mac guy and would never go back to Windows. I love my iPad and iPhone and know they’re not perfect, but what device is? And I think that Adobe also knows that a lot of designers are Mac users so how can Adobe and Microsoft start convincing designers of exploring or test driving Microsoft technology? Well, giving all 5.000 attendees a free Microsoft Surface Pro3, a Surface Pro keyboard and a year subscription to Office 365 sure helped. I have to say I’ve never seen 5.000 people (of which most were Mac users) give a standing ovation that fast.

The Surface Pro came pre-installed with Adobe Illustrator and Adobe Photoshop so designers could test drive their new toy the moment they opened up the box. Good move Adobe and Microsoft, and thanks! The rest of the monday morning keynote showed off a few of the new features that Creative Cloud had to offer including the new mobile apps (read on for more about those).

The keynotes on tuesday were presented by 4 people that were not Adobe employees. These speakers included:

• Ami Vitale: who shared her life experience as a photographer and the magnificent things she’s encountered while living in conflict areas like Afrika, Kashmir and other places. The stories she had and the images she showed us were moving, sometimes sad but also sometimes pretty funny.
• Jason Seiler: a true artist who hand paints life like people portraits for magazines like Time, the New Yorker, news papers and other major publishing brands. During his presentation he guided us through his portfolio and we discovered how he works and how he approaches a new project
• Weird Al Yankovich: Weird Al isn’t that well known in Europe but I do remember him from many years ago. I watched one of his films when I was a kid and always thought his parody music video’s like “Eat it” were hilarious. Then he seemed to have dropped off of the radar for a long number of years and it’s only recently that his internet videos caught my eye. Weird Al talked about creativity, the industry and how important the internet has become for his business.
• Lee Hirsch: a moviemaker who has started a nationwide campagne against bullying. After being bullied himself as a child he took it upon himself to help other children and create awareness of this phenomenon that sometimes even drives 11 year olds to commit suicide. His session was pretty emotional and he was able to promote his upcoming movie “Bully” to the audience. And to help him out even more Adobe decided to donate $5 for every tweet that had the hashtag #AdobeMAX that morning. And after having seen the amount of mobile devices in the room I’m sure they were able to raise a lot of money.

New mobile apps

Thanks to growing screen sizes and spectacular increase of technical performance Adobe was ready to launch a total of 7 new mobile applications. Applications for drawing, creating Photoshop brushes and even compositing video for Adobe Premiere, it looks like creative designers have more tools (or should I say toys?) than ever to express themselves using their mobile devices.

Personally I’m not entirely convinced yet about all the applications that were presented that morning. I really like a few of these applications like Adobe Brush to create custom brushes thanks to an intuitive touch interface and your camera. Or quick video compositing using Adobe Premiere Clip. But some of the apps like Adobe Shape, which allows to trace over objects with vector curves directly from your camera, don’t really seem that productive to me. Sure they’re fun to play around with but the idea of using it as an accurate production tool for recreating shapes or objects with vector curves doesn’t fly with me. But whatever happens, my main hope is that Adobe will continue to support these mobile apps instead of discontinuing them after 2 years like we’ve seen with the previous generation of Adobe mobile apps. But I do have to say they seem to have given these apps a lot more thought then the previous generation of apps.

Sessions

I’ve never seen so many different sessions and speakers before during an event. With around 200 speakers and around 300 different sessions and hands-on labs there surely was something for everyone to enjoy. Of course there were repeats in case you had conflicts in your personal session agenda, plus not all sessions were technical. There were also enough speakers that only talked about trends, creativity and inspiration. Most of the sessions and speakers I saw were pretty good and the presenters were able to manage themselves quite well on stage. Some might have been a tad boring but others were hilarious. Because I was TA’ing 5 sessions throughout the conference I wasn’t able to attend as many sessions as I wanted to myself.

But the learning experience from helping out during the presentations did make up for that a little bit. The sessions I did manage to attend had to do with Adobe DPS and others with HTML5 animations since I wanted to learn more about HTML for future tablet publishing projects. But I’m happy with the sessions I was able to assist and even got to present a specific section of the DPS App Building session together with Bob Bringhurst.

Entertainment

Everyone got spoiled at MAX. The food, drinks and especially the service was great and I can’t really see how anyone could have had any complaints. Everyone received a free Surface Pro and was able to take advantage of other commercial deals that were offered by the sponsors in the Community Pavilion. The pavilion also allowed you to take a break and just have fun between sessions. There were craft tables where you could be creative with objects, paint and glitter, you could build your own lego race car and test it on the track, play huge versions of scrabble, play video games, design your own t-shirts, challenge someone in a Photoshop show off, get your professional picture taken for your social media profile or just sit and relax on one of the swings.

And then there was the evening entertainment. On tuesday we all got to enjoy Sneaks, a one hour session in the Nokia Theatre where Adobe shows off the new technology they’re working on. This session was hosted by Adobe’s Ben Forta and actor / director Joseph Gordon-Levitt.

The technology I saw was pretty spectacular and I’m very excited about what Adobe is going to do with it. Part of the charm was that the presenters for these new technologies were the actual developers themselves. Most of them had a very strong foreign accent but were still able to do their presentation in English, sometimes by adding a lot of silly jokes. And then it was time for the infamous MAX Bash. Adobe rented the outside area in front of the Staples Center (which is next to the Conference Center) and transformed it into an open air party. And there you could find an open bar, great food, dance music, light effects and art. Not to forget the 5.000 people who were up for a party. And the cherry on the cake was a 45min private concert from Kings of Leon. Not too shabby for an industry conference.

Kings Of Leon in action at Adobe MAX 2014

Making a conference work

I’ve always loved going to conferences, especially in the United States. The advantages you get from these conferences can be big. My personal gains from conferences are;

1. Sessions: my primary focus is of course learning and attending sessions. So I need to be sure that I’ll pick up tips, new programs, or a new (or updated) sense of direction.
2. Organisation: because I’m personally involved with organising small events in Belgium I think attending sessions overseas gives me a great learning platform because I get to be an attendee myself. So the personal experience I get as an attendee helps me to get things organised for my own sessions and events. The things I pick up could be about how I enrolled, how communication is done, their social media policy, surveys, catering, support, etc.
3. Speakers and keynotes: because I regularly spend time in a classroom environment or on stage as a speaker I constantly pick up tips on improving my own presentations, my slides, technical setup and even get to observe how people improvise, answer questions, introduce themselves or (try to) be funny.
4. Networking: the previous bullets in this list are pretty straightforward and most people just go with the flow. But networking is different and I do believe that the word “work” in “networking” is a true fact. And it sometimes takes some courage to let yourself be heard during a session or just step up to someone out of the blue. But I’ve learned that growing your network and socialising with specialists, Adobe staff and like-minded people is key to growing your own business and staying at the top of your game. And at MAX I was able to do that. I was finally able to meet a lot of Adobe staff that until now I had only “met” only by following each other on Twitter, LinkedIn or by email. And of course I got to hang out with many of my friends and “colleagues” again like Mike Rankin, Sandee Cohen, Nigel French, Keith Gilbert, David Blatner or Anne-Marie Conception. But though you have a great opportunity to do networking it does seem that Adobe wasn’t actively driving this. For this I think a conference like PePcon does a far better job where the sense of a community was also a lot stronger.

Conclusion

Being back home I can say that the trip to Adobe MAX was well worth it. I know that not everything is as awesome as it could / should be e.g. certain sessions could have been better and I had to travel around 25 hrs to get to Los Angeles. But still I think MAX is the type of conference where you have to make it work for yourself. You have to step up, take certain initiatives and make sure you can reach your goals during the days of the conference. I have learned several new things and am happy that I can tick all four of the boxes that I described in my previous paragraphs. So I’m very much hoping to go again next year, preferably as a speaker since I’m convinced I can bring a few very interesting sessions to the table.

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So if you get stuck during any of the following sessions you might see me appearing out of nowhere:

• P2026 – Adobe Digital Publishing Suite Training – Room 511C
• L2716 – Getting Started with Digital Publishing Suite
• L3445 – Learning to Build Apps with Digital Publishing Suite

The Adobe MAX audience.

If you’re not familiar with Adobe MAX 2014 then I’d suggest you quickly check your calendar, choose your favourite sessions from the site and book yourself a flight.  It’s an amazing event with:

• 191 speakers
• 228 labs
• 4000 attendees
• world class speakers and specialists
• live demos, prerelease software and sneak peaks

So I really hope to see you in Los Angeles this October!

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